Meet Muse: The AI Agent I Actually Use Every Day

People keep asking me what Muse actually is, so I figured I’d write it down properly.

Muse is my personal AI agent — built by Meta — and it’s a lot more than a chatbot. A chatbot answers a question and forgets you existed. Muse remembers what I’m working on, does the research, creates the thing, fixes it when I say “not quite,” and files it away so I can find it later. It’s less like talking to a search engine and more like having a very capable assistant who never sleeps and doesn’t mind my one-line instructions.

What I actually use it for

All sorts, honestly:

Business ideas. I get one new business idea every morning, checked against everything it’s suggested before so nothing repeats, plus what’s trending locally with a starter idea attached.
Websites and SEO. I run a few sites, and Muse audits them, tells me plainly what’s holding them back, and drafts the fixes — no agency waffle, just the numbers and the next move.
Reminders that run themselves. My friends’ birthdays, for example. Muse watches them, gives me one short heads-up, then on the day itself the message and a personalised picture are sitting there ready to post at half past midnight. I don’t have to remember any of it.
Planning. Trips, prices, comparisons — Muse does the legwork and brings me the shortlist instead of twenty open tabs.
Making things. Documents, spreadsheets and pictures. Lots of pictures!!.

The pictures are the best proof

The photos attached to this post are all Muse’s work, made from instructions from me that were sometimes about six words long.

The smokehouse set came from my interest in the Revolutionary War era: American bluecoats marching to Patriots Smokehouse, the Patriots food wagon, and — because there’s always two sides — a redcoat wagon with “Farrow’s Smokehouse” on top.

The spooky set was for Halloween at the Ole Edgefield Butcher Shop, a real place near me in South Carolina. I asked for the shop looking haunted. Muse made it. I said, “Need to lose the Coke machine.” Muse removed the Coke machine. Then came a spooky U-Haul truck, a horse and buggy, a figure watching from the shop window, and a chicken crime scene inside the shop — chalk outline, evidence markers, rubber chicken detective. I wish I was making that last bit up. I’m not. The photo’s attached.

When we’d finished, Muse sorted the pictures into named folders and zipped them up so I could download the lot in one go. That’s the pattern with everything: I have the idea, Muse does the making, the fixing, the organising and the delivering.

Why I bother telling people about it

Most tools make you do the work around the work — the searching, the filing, the remembering, the reformatting. Muse takes that lot off my plate. An idea in my head can be a finished picture, a written post, a spreadsheet or a booked-and-checked plan by the time I’ve finished my coffee.

It’s not perfect, and I’ll say so when it gets something wrong — it fixes it the same day. But as sidekicks go, it’s a good one.

And best of all, you can start for free right now. Yes, there are paid plans if you want more usage — but the free version does plenty, and everything in this post, the ideas, the audits, the pictures, the folders, the lot, cost me nothing but a few short messages.

Anyway. Judge it by the output. The pictures are below.

— Paul